How we LUX-TRA

LUXTRA stands for "Luxury Transformed"

We celebrate luxury through the pursuit of the highest ethical, environmental and welfare standards.


Every morning we wake up and get to work with one goal in mind: to lead and inspire positive change in the fashion industry.

In our eyes, "positive change" meansusing cruelty-free materials, methods of production and distribution to create stylish and long-lasting products.

Taking responsibility

We take responsibility for our impact on the well-being of people, animals and the planet. Making sustainable choices "when possible" is not enough. We integrate a philosophy of sustainability in to every aspect of our business.

Indeed, it's the foundation for every decision we make.

What we focus on:

Our sustainability policies revolve around the following key areas:

↳ Organic, recycled or bio-based materials

↳ Supply chain transparency

↳ Fair working conditions

↳ Long-lasting products


Greenwashing is rife - especially in the fashion industry. We therefore work hard to obtain respected certifications that offer a tangible symbol of our commitment to using business as a force for good.

B Corp

Certified B Corporations ("B Corps") are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

LUXTRA proudly certified as a B Corp in April 2020 and we have now published our first Annual Impact Report (April 2021- April 2022). Click here to view it.


We're really happy that our status as a cruelty-free brand has been confirmed by PETAthe gold standard in all things vegan.

Being cruelty free is so important to us as a brand, and our "vegan-approved" status makes for a quick and easy signal to our friends and customers that LUXTRA is a brand with values they can trust.

Giving back

LUXTRA was started out of a desire to drive positive change, not only in the fashion industry, but for the greater good of people and the planet.

Whilst we work to make products that are better, we also believe that supporting charitable causes will multiply our impact. It's for this reason that each year we donate a percentage of our total sales to some very worthy causes. It's a commitment that stands whether we make a profit or not.


We donated 2.3% of our turnover


We donated 2.4% of our turnover


We donated 2.9% of our turnover


We donated 2.4% of our turnover

Here are some of the causes we've been supporting over the years.


Marie Claire Sustainability Award


“Best sustainable small business (accessories)”

The Marie Claire award honours forward-thinking fashion brands that are actively working to reduce their environmental impact.  

Drapers Sustainable Fashion Awards

2020 & 2021

"One to Watch"

The "Ones to Watch" award recognises new and emerging fashion companies that are built on sustainable values, as well as demonstrating signs of commercial viability.

Sustainable Lifestyle Awards


"Accessories Brand Of The Year" Runner Up.

The Sustainable Lifestyle Awards (SLAs) verify and celebrates and spotlights brands that are dedicated to making beautiful products with positive social and environmental impact.