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Our Privacy Policy

Luxtra Limited Privacy Policy


We want to process as little personal information as possible when you use our website.

In November 2021, we moved our web analytics from Google to Fathom.

The beauty of Fathom is that it does not use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and we (LUXTRA) have no way of identifying you. As per the CCPA, your personal information is de-identified. You can read more about this on Fathom Analytics' website.

LUXTRA has chosen Fathom's software because it enables us to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is "f); where our legitimate interests are to improve our website and business continually." As per the explanation, no personal data is stored over time.

When you make a purchase or attempt to make a purchase through our website, LUXTRA collects certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number so as to be able to effectively dispatch your order.  We refer to this information as “Order Information”.

We use Order Information to fulfil any orders placed through our website. This includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations.

Additionally, we use Order Information to communicate with you, and to screen our orders for potential risk or fraud.

We do not sell your information to third parties. We may however share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Our website is built on a platform called Shopify. You can read more about how Shopify uses your Personal Information here:

When you place an order through the Site, we will maintain your Order Information for our records unless, and until you ask us to delete this information.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that prices can convert to your (the visitor's) local currency.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by post using the details provided below:

Re: Privacy Compliance Officer
85 Great Portland Street, First Floor, 
London W1W 7LT
United Kingdom