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May 5, 2020

I am utterly thrilled to announce that LUXTRA has joined the growing movement of Certified B Corporations.

If you’re not yet familiar with "B Corps", I’m sure you already know a few companies that are: Ben & Jerry'sPatagonia, InnocentVeja, Ella's KitchenThe Body Shop & Danone.

So what exactly does it mean to be a B Corp?

In a nutshell, it's about using business as a force for good.  

Most companies today judge "success" purely on how much money they make for their owners & shareholders. Companies that are B Corps however, take a fundamentally different approach. We seek to balance purpose with profit. B Corps are for-profit companies, however we operate for the benefit of all who contribute to our success: our employees, customers, suppliers, the local community, and of course the planet.

B Corp

If you're interested in learning more about B Corporations, here are a few good places to start: 

LUXTRA is excited to be part of the global shift in company culture and to be building towards a more inclusive and sustainable economy. Because balancing purpose and profit is the future of business.


Jessica Kruger