I am utterly thrilled to announce that LUXTRA has joined the growing movement of Certified B Corporations.
If you’re not yet familiar with "B Corps", I’m sure you already know a few companies that are: Ben & Jerry's, Patagonia, Innocent, Veja, Ella's Kitchen, The Body Shop & Danone.So what exactly does it mean to be a B Corp?
In a nutshell, it's about using business as a force for good.
Most companies today judge "success" purely on how much money they make for their owners & shareholders. Companies that are B Corps however, take a fundamentally different approach. They seek to balance purpose with profit. B Corps are for-profit companies, however they operate for the benefit of all who contribute to their success, such as their employees, customers, suppliers, the local community, and of course the planet.
If you're interested in learning more about B Corporations, here are a few good places to start:
- The B Corporation website
- Rise of the B Corporation - from ethicalconsumer.org
- Why Companies are becoming B Corps - from Harvard Business Review
- The benefits of becoming a B Corp - from American Express
LUXTRA is excited to be part of the global shift in company culture and to be building towards a more inclusive and sustainable economy. Because balancing purpose and profit is the future of business.