I hope you're keeping happy and well.
Before we talk (potentially) selling my soul, we welcome Jess, Kat, Anh, Cecelia, Phoebe, Clare, Mika, Carolyn, Stephen, Vera, Sakshi, Rose, Noriko, Ayelisha, and Laura to the fold. Thank you for joining us.
This newsletter tends to be a light-hearted take on interesting things in the world of sustainability / sustainable fashion, and from time to time other cool random things.
If you'd like to catch up on previous editions, head to our newsletter archive. There are articles looking at the myths about (real) leather, what happens with our recycling and a little bit about some sustainable material consulting work I do with clients.
To Amazon or Not to Amazon; that is the question...
Readers of this newsletter may recall that I've been quite vocal about my objections to Big Tech. It may therefore come as a surprise to tell you that I took a call this week with Amazon Launchpad - an Amazon offshoot that "helps entrepreneurs launch & boost the sales of sustainable products on Amazon".
Their email, coincidentally, landed in my inbox whilst I happened to be reading a paper about disruptive innovation for my New Product Development course. Most large companies, the authors observe, do a pretty poor job of innovating internally. Yet two corporates have bucked the trend: Amazon and IBM.
Despite myself, the more I read, the more I felt my feelings towards Amazon starting to soften. As an entrepreneur trying my darndest to make LUXTRA a viable business, I found myself thinking: "wow... what a company."
I barely dare to admit it, but I am very tempted to give Amazon Launchpad a go.... I'll touch on why, below. The bigger, more important question, however, might be: would I be compromising LUXTRA's values in doing so?
I just wonder if I'd be leaving my principles behind ...
First of all, it's very flattering to be approached by one of the world's biggest companies. I am, of course, not so blind as to believe that there is no profit or sustainability-alignment motive on their part.
At the same time, it's tough trying to change the world. And I really don't mean this in an oh-woe-is-me kind of way. It seriously feels like I've tried everything to get LUXTRA to take off. PR, magazine advertising, newspaper advertising, Google ads, Facebook ads, Instagram ads, Instagram influencers, trade shows, consumer shows, door knocking, wholesale, cold calling, warm calling, hot calling, paid platforms, free platforms, percentage platforms, discounts, and probably a variety of other tactics I've long since forgotten.
Then again, I know that so-called "overnight successes" are 10 years in the making. I'm at year 5. There is no silver bullet.
Which brings me back to my Amazon dilemma. If the platform is truly used by millions of people, then maybe it's a good way of working within the system, to get the word out there about LUXTRA. Build awareness and help a few more people to make more sustainable choices.
It feels like one of those universal questions, especially in career and business settings: is it better to work within the system to change it, or from the outside?
Have you ever pondered this type of question in relation to your own work / life experience? If yes - what did you find was "the answer"?
A wise woman I know often tells me that "it's completely OK to change your mind". I'm beginning to wondering if this is one of those times.
What do you think? I would REALLY love to hear some outside opinions as to which direction I should take for LUXTRA.
Simply hit reply - your email will land straight in my inbox.
Wishing you all a happy and safe week ahead
LUXTRA Founder | Conflicted Businesswoman | Proud B Corper