Esther Duflo

You are faced with a classic dilemma: Wrapping up your purchases at the supermarket, you swipe your card to pay and are met with the following prompt on the card reader: “Would you like to donate £1 to help fight poverty?” Your heartbeat quickens. You suddenly feel the gaze of the person queuing behind you. In that split second, a dozen thoughts erupt in your mind:  “Why am I being pressured to make a donation at the supermarket?” “Am I a terrible person if I don’t donate?” “Fighting poverty is not my responsibility. I have enough things to worry about.”...

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